Question: How much is a premium WordPress theme?

A typical custom WordPress theme for business or personal website theme could cost between $1,500 – $5,000. A custom WordPress theme with additional built-in features or companion plugins can cost anywhere between $6,000 – $10,000.

Are WordPress premium themes a one-time purchase?

Yes, WordPress themes are technically a one-time purchase. According to the General Public License that governs all WordPress software, any theme you purchase is yours to use and modify as you wish. However, some developers may charge more for ongoing updates and support—which is usually a good investment.

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